• Date
    27 June 2024
  • Host
    The University of New South Wales
  • Location
    International Convention Centre, Darling Harbour Sydney, Australia

Overview

The Marketing Analytics Symposium – Sydney (MASS), in its fourth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.

Set in the iconic International Convention Centre Darling Harbour, the MASS 2024 promises an impressive line-up of keynote and guest speakers. The previous editions featured speakers from world-renowned companies like Facebook, eBay, Amazon, Telstra and Accenture, and prestigious universities such as Harvard University and the University of Oxford. These thought leaders will offer invaluable insights into the cutting-edge of marketing analytics, presenting an unparalleled opportunity for industry professionals to engage with the leading edge of marketing analytics knowledge and practice.


Program

Time Activity
07:30am - 5:00pm Registration
07:30am - 8:20am Coffee & Morning Refreshments
08:20am - 8:55am Plenary Opening Ceremony in Pyrmont Theatre
09:00am - 10:30am Session TA: MASS in Pyrmont Theatre
10:30am - 11:00am Coffee Break
11:00am - 12:30pm Session TB: MASS in Pyrmont Theatre
12:30pm - 1:30pm Lunch
1:30pm - 3:00pm Session TC: Practice Prize in Pyrmont Theatre or Choice among 17 Other Marketing Science Sessions
3:00pm - 3:30pm Coffee Break
3:30pm - 5:00pm Session TD: Practice Prize in Pyrmont Theatre or Choice among 17 Other Marketing Science Sessions
6:15pm - 8:00pm Reception with Buffet Style Dinner at ICC

Conference chairs

Research Professor of Marketing Harald Van Heerde
Research Professor of Marketing

UNSW

opens in a new window
Professor Maggie Dong
opens in a new window
Professor of Practice Nicolas Chu
Professor of Practice

UNSW, Sinorbus

opens in a new window
Professor Jack Cadeaux
opens in a new window
Headshot of Mathew Chylinski
Associate Professor

UNSW

opens in a new window