The Marketing Analytics Symposium Sydney (MASS) 2024

Jadanne Dare

Chief Marketing Officer, KPMG

Jadanne Dare is chief marketing officer for KPMG in Australia. In her role, she leads a team of marketers responsible for digital, brand, creative, industry, audience, and service marketing. Jadanne is responsible for building the KPMG funnel from awareness through to demand and retention of clients. This role is pivotal in acquiring new clients, generating revenue, and increasing share of wallet, as well as retaining and attracting talent.

Jadanne is a passionate marketing strategist with over 20 years’ experience delivering customer-centric marketing programs. Highly awarded for creating go-to-market models that generate new demand and deliver revenue growth, Jadanne is also highly active in helping to develop the Asia Pacific CMO community and regularly consults with senior marketing leaders. In her career, she has held marketing leadership roles at top 100 global brands including Amazon Web Services, Adobe, SAP, Verizon, and AT&T. Jadanne holds a first-class marketing honours degree from the University of Western Australia.

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing, Tuck School of Business, Dartmouth College

Kusum Ailawadi is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School of Business at Dartmouth College.

Kusum’s research is primarily focused on the partnership and power balance between suppliers and their channel partners, and on their performance. She has published extensively in the leading marketing journals on topics such as the manifestation of brand equity in marketplace performance; the impact of promotions and private labels on performance of manufacturers and retailers; and consumer, competitor, and channel response to marketing policy changes.

Her work has won, or been a finalist for, multiple best paper and long-term impact awards from the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science. She has been honored particularly for collaborative research with practitioners and has published several papers with co-authors from industry.  In addition to her academic articles, she has also written for practitioner audiences in publications like the Harvard Business Review, Wall Street Journal, Forbes, and Advertising Age’s CMO Forum. She is co-author of “Getting Multi-Channel Distribution Right,” a 2020 book that distills lessons from academic research and practice for selecting and managing physical and digital distribution channels. She has also served as an expert in legal cases related to these topics.

Kusum is Past President of the INFORMS Society for Marketing Science. She has been an academic trustee of the Marketing Science Institute and of AiMark. She is currently an Area Editor for Journal of Marketing and has previously served as an AE and/or editorial board member for most of the top marketing journals.

Lan Luo

Professor of Marketing, Marshall School of Business, University of South California

Professor Lan Luo holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digital platforms and new product design. Lan led the Amazon Studios Science team from 2021 to 2022, and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan also holds various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management

Natalie Stanbury

Director of Research, IAB Australia

Natalie joined IAB Australia as Director of Research in February 2019, managing the IAB’s activities to develop effective measurement solutions, standards and best practices aimed at improving the data and metrics available to marketers, agencies and publishers for the planning and delivery of digital media.

Natalie leads the IAB’s Ad Effectiveness Council that provides guidance to the industry on best methods to assess the impact of marketing activities, as well as the IAB’s Measurement Council to drive continual enhancements to digital content measurement. She is currently working closely with Ipsos to develop the industry’s new independent, inclusive and transparent digital audience measurement system, Iris.  Natalie brings her a depth of experience and industry knowledge, having previously been Research Director at News Corp and spending five years as Head of Research and Insights at Fairfax Media, as well as working with ninemsn and Ticketek.

Wendy Mak

Chief Marketing Officer and GM, Sustainability & Stakeholder Communications MUFG Pension & Market Services

Wendy Mak is Chief Marketing Officer at MUFG Pension & Market Services. Wendy has run their global marketing & communications team for the past 5 years, and also has global remit for ESG. Prior to that, Wendy was Chief Product Officer for their digital product suite, running a P&L and frontline business development and relationship management teams. Outside of corporate, Wendy has also started up her own fashion styling business and written a book on fashion that has been published in Australia and the US, making her a highly commercial and entrepreneurial marketer.

Wendy’s focus is on digital technology and sustainability, and has a background spanning fintech start-ups, private equity, boutique managed funds and large global organisations such as GE. She also has a soft spot for senior dogs and has an Instagram addiction.

She is a member of the Association of Superannuation Funds Australia’s (ASFA) Conference Committee and a WeQual 2022 Finalist for Marketing, Asia-Pacific.