• Day 1
    27 February 2023

    Primary Audience: Industry and Academic Delegates

  • Day 2
    28 February 2023

    Primary Audience: Academic Delegates

  • Location

    Pier One Hotel Sydney Harbour


The Marketing Analytics Symposium – Sydney (MASS) is an annual event hosted by the University of New South Wales Sydney. It is the only and most important marketing analytics event in Australia and the largest gathering of marketing analytics academics and practitioners in the southern hemisphere in 2023.

In the surrounds of Sydney Harbour, leading marketing executives and academics from around the world will exchange views and research on cutting-edge marketing analytics. MASS 2023 will feature an unparalleled line-up of keynote and guest speakers sharing insights into findings, techniques, challenges, and emerging applications of marketing analytics.


Professor Marnik Dekimpe

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium).  

He has won best-paper awards in Marketing Science, the Journal of Marketing Research, the International Journal of Research in Marketing, and Technological Forecasting and Social Change, as well as two long-term impact awards for papers published in the Journal of Marketing.  

In 2018, he was awarded an honorary doctorate from the University of Hamburg in Germany for his lifetime contributions to Marketing Research and Education. He was the recipient of the 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research, and in 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing. He currently is an Associate Editor with the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, the Journal of Retailing, and the Journal of the Academy of Marketing Science. In 2007-2013, he was an academic trustee with the Marketing Science Institute. He is currently an academic trustee with AiMark, a global center involving various Fortune 500 companies that spearheads the BG 20 project uncovering drivers of sustainable brand growth, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession and inflation marketing, the impact of product-harm crises, the effectiveness of loyalty programs, and the drivers of private-label success.

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, primarily in the domains of promotional effectiveness and advertising allocation.

Sameer Chopra

Venture Capitalist, Monta Vista Capital

Sameer is currently a venture capitalist at Monta Vista Capital. He is a seasoned Analytics and AI/ML executive.  Most recently he was the Head of Siri's Data Science and Product Insights at Apple. He brings more than two decades of advanced analytics experience, driving Marketing / Product / Customer growth.  He is a recognized thought leader in the space and has led many established firms such as Orbitz Worldwide/Expedia, GoDaddy, and ID Analytics (Symantec/ LexisNexis) as their Chief Analytics Officer (CAO).

He is an active advisor to startups in Silicon Valley.  He has worked at startups and also ran a startup he co-founded. He also serves on the Advisory Board of universities such as Northwestern University (Masters in Analytics program) -- where he enjoys mentoring students and helping shape the curriculum.

Sameer received his MS in Operations Research from the Massachusetts Institute of Technology (MIT). His undergraduate degree in Math (which began in St. Stephens College, New Delhi) was from Allegheny College, where he graduated valedictorian.

He lives in the San Francisco bay area with his wife and two teenage children.

To be announced

To be announced



Day 1 and Day 2 at Pier One Sydney Harbour

Format: In-person

Address: Pier One Sydney Harbour, 11 Hickson Road, Walsh Bay, Sydney, NSW 2000



Accomodation options include:

  • Radisson Blu Plaza Hotel Sydney
  • Shangri-la Hotel
  • Rendezvous Hotel Sydney The Rocks
  • Mantra 2 Bond Street
  • Travelodge Hotel Sydney Wynyard
  • The Tank Stream Hotel
  • Ibis Sydney