The Marketing Analytics Symposium Sydney (MASS) 2023

27 - 28 February 2023

Pier One Sydney Harbour

Day 1

27 February 2023

Primary Audience: Industry and Academic Delegates

Day 2

28 February 2023

Primary Audience: Academic Delegates

Location

Sydney

Pier One Hotel Sydney Harbour

Overview

The Marketing Analytics Symposium – Sydney (MASS) is an annual event hosted by the University of New South Wales Sydney. It is the only and most important marketing analytics event in Australia and the largest gathering of marketing analytics academics and practitioners in the southern hemisphere in 2023.

In the surrounds of Sydney Harbour, leading marketing executives and academics from around the world will exchange views and research on cutting-edge marketing analytics. MASS 2023 will feature an unparalleled line-up of keynote and guest speakers sharing insights into findings, techniques, challenges, and emerging applications of marketing analytics.

Program

Program Day 1
Program Day 2

Monday 27 February 2023 (Day 1) | Pier One Sydney Harbour

Time	Activity
8:00	Registration and Coffee/Tea
8:40	Introduction and Acknowledgement of Country MC: Nicole Papoutsis
8:50	Opening Remarks Professor Chris Styles, Dean, UNSW Business School
8:55	Welcome Note Professor Maggie Dong, Head of School of Marketing, UNSW
9:00	Keynote Speaker Academic Professor Marnik G. Dekimpe, Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium): Time Series Models in Marketing: From a Descriptive and Forecasting Focus to Normative Uses
9:25	Break
	Location: Water Room	Location: Dawes Point Room
9:30	Breakout 1A: Privacy	Breakout 1B: Online Retailing
	Chris Brinkworth (Manager Partner, Civic Data; Co-Chair, IAB Data Council; Non Exec Director, Customer Data Institute of Australia): Privacy's impact on Marketing Technology and the Importance of Measurement Transformation	Kshira Saagar (Senior Director, International Data Science & Analytics, DoorDash): Finding the Goldilocks zone - Right info at the Right place for the Right person
	Bernd Skiera (Goethe University Frankfurt): Economic Impact of Apple’s App Tracking Transparency Framework (ATT)	SunAh Kim (UNSW): Effects of Price and Review Information in the Recommendation System: A Field Experiment
	Moderator: Professor Mathew Chylinski, UNSW	Moderator: Annette Slunjski, Managing Director, IAPA
10:30	Morning Tea
10:45	Breakout 2A: Analytics for Targeting	Breakout 2B: Customer Retention
	Nico Neumann (University of Melbourne): Why no B2B marketer should miss 3rd-party data targeting	Jimmy Nguyen (Marketing Analytics Manager, SBS): Prospecting and/or Retaining Existing Customers
	Matt Daniels (Chief Technology and Security Officer, XPON Technologies Group Ltd; Co-founder, Wondaris Customer Data Platform): The future is now: 1st party data targeting in practice	Fei Huang (UNSW): Multi-State Modelling of Customer Churn
	Moderator: Professor Jack Cadeaux, UNSW	Moderator: Annette Slunjski, Managing Director, IAPA
11:45	Fireside Chat: Return From 20 Years of Experience Combining Marketing Technology and Analytics Belinda Dimovski (Principal Director, Accenture) and Nicolas Chu (Professor of Practice, UNSW and CEO & Founder, Sinorbis)
12:15	Lunch
13:15	Panel Discussion: Advertising Media Allocation Andrew Stephen (University of Oxford, L'Oréal Professor of Marketing) & James Collier (Chief Data Officer, M&C Saatchi) Moderator: Vijay Solanki, CMO, Sinorbis & Marketing Coach
13:55	Short Break
14:00	Breakout 3A: Digital Transformation	Breakout 3B: Capturing Emotions in Marketing Analytics
	Sam Stark (Head of Analytics, Endeavour Group): The one capability that will make or break your digital and data transformation	Sacha Cody (General Manager, Client Success, Forethought): Emotional Rescue: getting measurement, insight, and action aligned
	Ashish Sinha (University of Queensland): Digital Transformation as Disruptive Strategy	John Roberts (UNSW): Emotions in Choice: Towards a Finer Diagnosis
	Moderator: Annette Slunjski, Managing Director, IAPA	Moderator: Professor Mathew Chylinski, UNSW
15:00	Afternoon Tea
15:15	Breakout 4A: Multi-Channel Analytics	Breakout 4B: Leveraging Marketing Analytics to Acquire New Students
	Zee Shah (Analytics & Insights Senior Manager, Amazon): Webrooming: Amplify off-site purchases with on-site advertising	Sydney Demaria (Head of Strategy, Analytics & Operations, Future Student at UNSW) Simon Bush (Deputy Director, Marketing & Future Students, University of Newcastle) Shannon Tricklebank (Director, Marketing and Brand, Bond University) Justin Laing (Director of Marketing and Communications, University of Sunshine Coast) Moderator: Vijay Solanki, CMO, Sinorbis & Marketing Coach
	Sharmistha Sikdar (Dartmouth College): A Multivariate Hidden Semi-Markov Model of Customer Multichannel Engagement
	Moderator: Professor Harald van Heerde, UNSW
16:15	Keynote Speaker Industry Deirdre Boyle (Chief Customer Officer, Flybuys): Future of Loyalty
16:40	Closing Remarks Professor Harald van Heerde, UNSW
16:45	Networking Reception
18:00	Finish

Tuesday 28 February 2023 (Day 2) | Pier One Sydney Harbour

Time	Activity
8:00	Registration and Breakfast
8:50	Acknowledgement of Country & Opening Remarks
	Location: Water Room	Location: Dawes Point Room 4	Location: Dawes Point Room 6
9:00	Breakout 1A: Advertising	Breakout 1B: New Product Success	Breakout 1C: Targeting and Network Effects
	Zee Shah (Analytics & Insights Senior Manager, Amazon): How brands thrive in challenging environments: insights from Amazon Ads	Lachlan Deer (Tilburg University): Online Word of Mouth and the Performance of New Products	Saeid VAFAINIA (ESCP Business School): Effectiveness of Retargeted Direct Mailing: When Does It Work?
	Francois Carrilat (Griffith University: Responses to Event Advertising Typicality during Major Sporting Events under Short Exposures	Kirsten Victory (Ehrenberg-Bass Institute): How to Achieve New Consumer Product Success	Hongyu Yu (Chongqing Univerity): Do Platform-Generating Traffic Make Sellers Pay? The Asymmetry Network Effect of Traffic Newbies on Fee Sellers on Business-to-Business Electronic Platforms
	Yuanyuan Zhu (The University of Western Australia): Assisting Ad Testing with Viewer Emotional Response Prediction: A Review and Method Development	Atya Zeb (UNSW): Too Soon, Too Late: How the Time Gap Between Experiential Samples and Entertainment Products Impacts Market Performance	Yuting Zhu (National University of Singapore): Training Scalable Personalization Policies with Constraints
10:15	Morning Tea
10:40	Breakout 2A: Fashion & Product Generations	Breakout 2B: Influencers	Breakout 2C: Product Choice
	Dominik Papies (University of Tuebingen): Understanding Fashion Product Sales Using Product Images and Convolutional Neural Networks	Mojtaba Barari (Griffith University): Evaluating Influencer Marketing effectiveness: Meta-Analysis Review	Steven Shugan (University of Florida): The Benefits of Product Differentiations
	Maren Hoff (Columbia Business School): Understanding Fashion Comebacks	Dongxia Lan (Chongqing University): To be distinguished under Peer Influence: Product Choice and User’s Characteristics in Online Communities	Arry Tanusondjaja (University of South Australia): Does Size Matter? Assessing Portfolio Size And Its Relationship With Brand Penetration And Sales
	Christian Hotz-Behofsits (WU Vienna): How product (dis-)similarity in successive product generations affects brand performance	Lingpiao Wang (Chongqing University): Identifying Influencers From Online Firestorms Reviewers: Exploring The Impact Of Social Traits And Post Characteristics On Developing Followership	Zhenzhen Yan (Nanyang Technological University): Learning Mixed Multinomial Logits with Provable Guarantees and its Applications in Pricing
11:55	Lunch
13:00	Breakout 3A: B2B Marketing	Breakout 3B: Information and Search	Breakout 3C: Customer Acquisition and Retention
	Hauke Wetzel (UNSW): Is Customer Delayed Payment a Boon or Bane for Relationship Performance?	Jun Kim (Seoul National University): The Intra-Store Keyword Search Query, Product Search Intensity, and Conversion	Malcolm Wright (Massey University): Double jeopardy benchmarks for customer churn
	Navid Mojir (Harvard Business School): The Value of Professional Ties in B2B Markets	Qi Yu (Singapore Management University): Does embargo affect organic reviews and product quality perception? Evidence from video game industry	Zhenling Jiang (University of Pennsylvania): Referral Contagion: Downstream Benefits of Customer Referrals
	Yuanchen Su (University of Minnesota): The Monetary and Social Motivation of Sales Contest Leaderboards	Wanxin Wang (The Chinese University of Hong Kong, Shenzhen): Talk Future to Me: How Future Orientation Creates Economic Value in Digital Entrepreneurial Pitching	Zongshu Wu (Chongqing University): Toward Platform Firm’s Imitation? Exploring the Customer Acquisition Strategy of Large Third-party Sellers on e-B2C Market
14:15	Break
14:35	Breakout 4A: Digital Marketing Strategy & Firm Performance	Breakout 4B: Marketing & Controversy	Breakout 4C: Consumer Motivations and Emotions
	Alexander Tombach (University of St.Gallen): Comprehensive Digital Performance Measurement: A Strategic Perspective On Digital Analytics Usage	Tingting Fan (Chongqing University): In Firm-Initiated Controversial Events: How Proponent-Generated Content Affects User Engagement	Peter Popkowksi Leszczyc (University of Queensland): Fundraising Design in a Competitive Market
	Jan Klostermann (University of Cologne): How Do CEOs and Investors Talk about Brands in Earnings Conference Calls?	Nils Wlömert (Vienna University of Economics & Business): Canceling the Artist but not the Art? Demand Effects of Human Brand Misconduct	John Roberts (UNSW): Understanding the effect of emotions in consumer evaluation processes in different categories
	Zee Shah (Analytics & Insights Senior Manager, Amazon): Sponsored Brands Video ads help drive up clicks and sales	Inyoung Chae (SKKU university): Sponsored Content and News Consumption Tradeoffs
15:50	Afternoon Tea
16:10	Breakout 5A: Mobile Apps	Breakout 5B: Geo-Marketing
	SunAh Kim (UNSW): Disruption on the Streets: A Case Study on the Impact of Uber’s Entry on the Taxi Business	Harmen Oppewal (Monash University): To be seen or not seen: How an attraction’s position on a digital map influences consumer choices when planning a trip
	Lara Stocchi (University of South Australia): Under The Hood Of Apps Markets: Concentration In Apps Analytics And Performance	Tatsuru Nishio (Yamaguchi University): A Study on Rugby World Cup 2023 France spectators: From a survey of spectators at the Rugby World Cup in Japan
17:00	Closing Remarks
17:05	Networking Reception
18:00	Finish

Speakers

Keynote Speakers
Fireside Chat
Panel Discussion
Guest Speakers

Deirdre Boyle

Chief Customer Officer, Flybuys

Deirdre has over 20 years’ experience leading product, digital, customer experience, and marketing teams for some of Australia’s most recognised banking and insurance brands. She is currently the Chief Customer Officer of Australia’s favourite loyalty program, Flybuys. Deirdre’s focus is on leading the development and delivery of the brand’s next generation customer strategy, ensuring outstanding experiences are provided to more than eight million members across the end-to-end customer journey. Deirdre is passionate about driving people-centred change, and uniting businesses around a shared, authentic purpose that positively impacts their people, customers and communities. She is motivated by the impact true customer-led cultures can have in driving sustainable business growth.

Professor Marnik Dekimpe

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium).

He has won best-paper awards in Marketing Science, the Journal of Marketing Research, the International Journal of Research in Marketing, and Technological Forecasting and Social Change, as well as two long-term impact awards for papers published in the Journal of Marketing.

In 2018, he was awarded an honorary doctorate from the University of Hamburg in Germany for his lifetime contributions to Marketing Research and Education. He was the recipient of the 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research, and in 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing. He currently is an Associate Editor with the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, the Journal of Retailing, and the Journal of the Academy of Marketing Science. In 2007-2013, he was an academic trustee with the Marketing Science Institute. He is currently an academic trustee with AiMark, a global center involving various Fortune 500 companies that spearheads the BG 20 project uncovering drivers of sustainable brand growth, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession and inflation marketing, the impact of product-harm crises, the effectiveness of loyalty programs, and the drivers of private-label success.

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, primarily in the domains of promotional effectiveness and advertising allocation.

Belinda Dimovski

Principal Director, Accenture

Belinda is an experienced transformation executive who has held senior strategic and operational roles in multiple global organisations. She brings comprehensive experience in multichannel organisational challenges sales and marketing, customer strategy, digital products and communications. Belinda has a proven record of innovating strategic initiatives across diverse sectors including telecommunications (Optus), pharmaceutical (Pfizer Consumer Healthcare), health service delivery (Weight Watchers) and in the NFP sector (Australian Red Cross).

She is a Telstra Business Women’s Award NSW finalist 2020, was named in the CMO Top50 2021.

As Principal Director at Accenture, Belinda is heading up the marketing function at Accenture Song helping marketers accelerate growth today while transforming organisations to be relevant to the customer needs of tomorrow. Belinda believes that supporting an organisation to be more experience-centric (be it a product, service or employee) leads to better outcomes for the consumer and therefore a more engaged organisation in a state of continuous improvement.

Nicolas Chu

Professor of Practice (University of New South Wales, Sinorbis)

Nicolas Chu joined UNSW Business School in October 2018 as an esteemed Professor of Practice. He contributes to the intellectual life and public profile of the School of Marketing, the School of Information Systems and Technology Management and the Australian Graduate School of Management. He is responsible for developing innovative research questions, advising faculty on their research projects, assisting in course content development and serving as a liaison between the University and industry members.

A global digital thought-leader, Nicolas has extensive experience in managing technology businesses, from start-ups to large corporates in Europe, the US and Asia Pacific.

He is the CEO and founder of Sinorbis, the multi-award-winning company that revolutionizes the way businesses and organisations enter the Chinese market through technology. He is also an active mentor for a number of technology and digital initiatives in Asia Pacific.

Prior to Sinorbis, he was the global President of HotelClub and Ebookers, two leading global companies operating in more than 30 markets with an annual turnover of US$2.5 billion. HotelClub and Ebookers were part of Orbitz Worldwide, which was acquired in 2015 for US1.6bn.

Nicolas also spent eight years at the global online travel group Expedia, holding executive positions in Europe and Asia Pacific. For several years he led the APAC retail and product strategy for the group and then was the Managing Director of Expedia Australia and New Zealand. Under his leadership, the company became the leading online travel agency in the region.

He began his career by launching a business incubator in Europe, helping many online ventures to get set up, and was responsible for numerous online projects including for the French Ministry of Education and several French universities before joining Amadeus to take charge of their online and e-commerce projects in France.

Nicolas is a frequent keynote speaker at global conferences and is the author of the book "Reussir un Projet de Site Web" (6th Edition).

Andrew Stephen

Deputy Dean for Faculty and Research. L’Oreal Professor of Marketing, University of Oxford

Andrew is one of the world’s leading academic marketing experts.

At Oxford Saïd, Andrew is Deputy Dean for Faculty and Research, responsible for all academic matters at the School. As L’Oréal Professor of Marketing, he is the University’s most-senior marketing academic and leads the School’s group of marketing faculty members and research staff, as well as serving as the director of the Oxford Future of Marketing Initiative.

Andrew is one of the world’s top marketing academics and is a leading voice on the future of the marketing, media, and advertising industries. His research and industry engagement work focuses predominantly on issues related to new technologies in marketing (such as AI) and how both customers and businesses can benefit from new technologies. He is a strong proponent of the use of data-centric, analytics-enabled, evidence-based approaches to marketing practice. His research over the last decade has made significant contributions to our understandings of digital marketing, social media, advertising, and consumer behaviour. For this work, he’s regularly recognised by the American Marketing Association as one of the top marketing academics in the world (including #1 in the UK), was featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015), and has won numerous awards for research excellence.

As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review and top psychology journals. He previously served as co-editor of the International Journal of Research in Marketing and is currently editor of the Journal of Consumer Research (the world’s premier academic journal focused on consumer research and one of the top four academic journals in marketing).

James Collier

Chief Data Officer, M&C Saatchi Group AUNZ

James Collier is the Chief Data Officer for M&C Saatchi Group AUNZ. In his role James leads the regions marketing sciences function, a unique team of data scientists, analysts and researchers who work across the organisation, supporting and advising the groups media & commerce, creative & communications, design & experience and sponsorship & pr capabilities on marketing effectiveness.

Prior to his current role James co-founded Bohemia Group, a digital and data led media business designed to harness the power of media in all its forms to create profitable customer growth for clients. Bohemia were successfully acquired by M&C Saatchi Group in 2017 and James is still actively involved in the business today.

Vijay Solanki

CMO, Sinorbis and Marketing Coach

Vijay is a psychology graduate with an interest in behavioural economics. His 30 year career includes global marketing & innovation roles with Unilever, Castrol & Philips. He was the launch CMO for Shazam and has held senior roles in media in the UK & Australia. In addition to his role as global CMO for Sinorbis, Vijay is both a marketing & innovation coach.

Annette Slunjski

Managing Director, IAPA (Institute of Analytics Professionals of Australia)

Annette has been involved in data and technology for over twenty years. Working across change management, communications, marketing and business development in B2B organisations has allowed Annette to combine passions in data / technology and communication.

Working with the IAPA Board, Annette grew the IAPA community to more than 8,500 people Australia-wide. As Managing Director of IAPA, Annette is the driving force behind promoting the strategic role of data and analytics in business and helping the industry meet the challenges of a fast-paced data environment, including addressing the analytics skills shortage and fostering data informed decision-making.

Key to this role is the annual Top 25 Analytics Leaders recognition program, the introduction of IAPA-certification for analytics to help those who work in data and analytics gain independent recognition of their skills. New corporate membership options allow analytics-savvy organisations to demonstrate their commitment to enhancing analytics capability, advancing the careers of team members and promoting data-driven decision-making.

Annette holds a Bachelors and Masters in Marketing.

Chris Brinkworth

Managing Partner, Civic Data

Co-Chair, IAB Data Council

Non Exec Director, Customer Data Institute of Australia

Chris Brinkworth is an international thought-leader in the intersection of Privacy Reform and Global Martech/Adtech trends.

A father to a daughter, Chris is committed to ensuring that the next generation has access to safe and secure digital experiences. In his previous roles in the USA, Chris has helped build companies that shape how the global advertising, marketing and publishing industry now collect, store and activate consumer data.

In Australia, Chris holds numerous industry positions that include Co Chair for the IAB Data Council, Non Exec Director for the newly formed Customer Data Institute of Australia, and; as the Co Founder and Managing Partner for Civic Data, Chris's full time role has been spent building Australia’s first Privacy Focused Martech Advisory firm specialising on how platforms such as Consent Orchestration, Data Clean Rooms and Data Governance tools interact with Customer Data and Marketing Partners in a compliant, ethical and non-disruptive manner.

Jimmy Nguyen

Marketing Analytics Manager, SBS

Jimmy Nguyen is a Marketing Analytics Manager at SBS, with 15 years of experience in customer advocacy, customer insights. CRM and data driven marketing. Leading analytics team in banking-superannuation and insurance industry. Jimmy also worked in the travel sector, leading a team at APT for marketing transformation helped it survives the pandemic. Jimmy’s passion in building better connection with clients by enriching customer data and personalisation achieved through segmentation and customer lifetime value. And a vested interest in measurement of the overall marketing effectiveness through Universal Control Group.

Justin Laing

Director of Marketing and Communications, University of Sunshine Coast

Justin has spent the past 15 years leading marketing and communications teams in the higher education and not for profit sectors. He joined the University of the Sunshine Coast (UniSC) as the Director of Marketing and Communications in 2021 after six years at The University of Queensland and has previously worked at Monash University, QUT and the Australian Red Cross Blood Service. Justin is passionate about customer-led decision making and is motivated by the positive impact universities make to the lives of individuals and their communities.

Kshira Saagar

Senior Director, International Data Science & Analytics, DoorDash

Kshira Saagar (the K is silent like in Knowledge) is a lost-and-found guy who uses data to find answers that are lost in the digital and real world. He is currently the Senior Director of International Data & Analytics for DoorDash and has spent 27.3% of his life helping key decision-makers and leaders make smarter decisions using data, and believes that every organisation can become truly data-driven.

He has been consecutively recognised among the Top 10 Analytics Leaders in Australia, for 2019,'20, '21 & '22. At every place he has worked, working and will work - he likes to go back to the fundamentals, asking people to ask more questions of data and being a tough taskmaster on getting actionable outcomes from data, on all possible occasions. Outside work, Kshira spends a lot of time on advancing data literacy initiatives for high school and undergrad students.

Matt Daniels

Chief Technology and Security Officer, XPON Technologies Group Ltd

Co-founder, Wondaris Customer Data Platform

Matt is an experienced CTO with more than 14 years of leadership experience across emerging technologies and data-driven marketing. He is the chief architect behind XPON’s Wondaris® customer data platform and has multiple accreditations in cloud platforms, machine learning, and big data, as well as certifications in Google Cloud Platform and AWS partner technology applications. He is the Technical Director at JuniorCru and co-founder of Winja Group Pty Ltd.

Sacha is General Manager, Client Success at Forethought, an award-winning strategy, research, and data-driven consultancy. He also leads their Asia practice. In his role Sacha brings the very best marketing science and research methodologies to solve pressing client challenges. Measuring and understanding how to detonate consumption-based emotions is a core part of these methodologies. Recently, Sacha has undertaken work across APAC for firms including Australian Retirement Trust, Cathay Pacific, Jetstar, Optus, Qantas, and Singtel. Based in Melbourne, Sacha is fluent in Mandarin and spent 20 years living and working across Asia Pacific. Sacha has taught at Fudan University in Shanghai, Australian National University, and was a Postdoc at the Hong Kong University of Science and Technology, investigating intelligent computing. Sacha’s qualifications: BA (Chinese Languages), BComm (Finance), GradDipArts (Research) Monash University; Chinese Language Study Nanjing Normal University; China Business Study University of International Business and Economics, Beijing; PhD (Anthropology) Australian National University.

Nicole Papoutsis

Marketing Consultant

Nicole Papoutsis is an experienced strategic marketer with 18 years experience across healthcare, finance and retail. An industry awards judge and CMO50 alumni, she was most recently the Head of Brand & Marketing at Genea where she was responsible for the strategic direction of marketing for the fertility group and led the multi-award winning brand work “Where Babies Come From”. Nicole is now sharing her expertise and passion for brand as a consultant across a range of industries.

Sacha Cody

General Manager, Client Success, Forethought

Sacha is General Manager, Client Success at Forethought, an award-winning strategy, research, and data-driven consultancy. He also leads their Asia practice. In his role Sacha brings the very best marketing science and research methodologies to solve pressing client challenges. Measuring and understanding how to detonate consumption-based emotions is a core part of these methodologies. Recently, Sacha has undertaken work across APAC for firms including Australian Retirement Trust, Cathay Pacific, Jetstar, Optus, Qantas, and Singtel. Based in Melbourne, Sacha is fluent in Mandarin and spent 20 years living and working across Asia Pacific. Sacha has taught at Fudan University in Shanghai, Australian National University, and was a Postdoc at the Hong Kong University of Science and Technology, investigating intelligent computing. Sacha’s qualifications: BA (Chinese Languages), BComm (Finance), GradDipArts (Research) Monash University; Chinese Language Study Nanjing Normal University; China Business Study University of International Business and Economics, Beijing; PhD (Anthropology) Australian National University.

Sam Stark

Head of Analytics, Endeavour Group

Sam is a Data and Analytics leader with the strength of a diverse career background. In the first half of his career he developed expertise in the art of engaging the customer. This came through a range of agency roles in the wider marketing services space including market research, media, digital and communications strategy. Following this, close to a decade at Quantium allowed him to build rock solid foundations in the science of customer understanding through data. The expertise in both the art and the science of the customer allowed Sam to step into leadership roles, at Foxtel and now Endeavour Group, focused on using Data and Analytics to solve customer oriented business problems. Sam's sweet spot is in connecting and translating between technical data experts and business teams to deliver commercial value.

Shannon Tricklebank

Director, Brand and Marketing, Bond University

Shannon is the Director of Brand and Marketing at Bond University. Passionate about developing high performing culture and teams, Shannon has taken a leading role in driving transformational projects and innovation. In her role at Bond University she is responsible for all global brand and marketing activity driving business objectives and building brand desire. Over the last 10 years Shannon has lead transformation within marketing teams and across a range of projects and growth strategies. Analytical and inquisitive by nature, Shannon has a knack for leveraging technology and data to generate meaningful insights and tackle business challenges.

Simon Bush

Deputy Director, Marketing and Future Students, The University of Newcastle

Simon is an experienced marketing leader with a focus on the higher education sector. His marketing career evolved from roles focussed on market analysis, demand forecasting and customer experience benchmarking. He has held senior strategic roles in universities in Australia, New Zealand, and the UK.

As Deputy Director, Marketing and Future Students at the University of Newcastle, Simon heads up a team of multi-disciplinary marketing professionals and has responsibility to connect and coordinate a range of activities across devolved functions to achieve market success.

Sydney Demaria

Head of Strategy, Analytics and Operations, Future Students at USNW

Sydney leads UNSW marketing & sales strategy and analytics. Looking after audience research and market intelligence, student recruitment performance and marketing analytics. Setting the foundations for a robust evidence base that guides the strategy development process and enables marketers and recruiters to optimise decision making. Over the last two years, Sydney has spearheaded UNSW adoption and sophistication within Adobe Analytics and has set up the enterprise’s inaugural Digital Marketing Analytics community of practice.

Prior to joining UNSW, Sydney led business operations and commercial analytics teams across APAC in Telstra and spent eight years as a strategy, commercial and financial consultant at Deloitte. Besides professional practice, Sydney has taught and facilitated courses in several Universities mostly units in business economics and quantitative methods.

Vijay Solanki

CMO, Sinorbis and Marketing Coach

Zee Shah

Global Analytics & Insights Manager, Amazon

Zee Shah is a data geek having worked in analytics for the past 8 years where his experience spans across leading large scale analytics transformation programs, to writing Marketing Science research papers which are due for publication imminently. He has a background in Management Consulting and currently leads the Global Analytics & Insights practice at Amazon Ads providing bespoke insights to Global advertisers. Zee combines his Learn & Be Curious mindset with Customer Obsession to ensure he is able to help advertisers solve complex problems using Data Science in order to extract actionable meaning from data. Over the years, Zee has grown a passion for proving long term advertising effectiveness and has a keen interest in furthering research in areas such as Halo Impact, Incrementality & Brand Equity.